Most SEO tools show you the same high-competition terms everyone else targets. Here is a data-driven method to find hidden keyword opportunities with real traffic potential using only free tools.
GEO is how you get your content cited by ChatGPT, Perplexity and Claude. This guide explains what signals AI language models use when selecting sources.
Traditional SEO gets you on Google. AEO gets you into AI Overviews and featured snippets. GEO gets you cited by ChatGPT, Perplexity and Claude. This pillar guide explains all three and shows how DotTheta’s free tools cover every layer.
Google AI Overviews, Perplexity and ChatGPT are answering questions without sending users to your site. Here is what Answer Engine Optimisation means for your content strategy.
A complete walkthrough of Keyword Hunter — how to go from a single seed keyword to a prioritised content plan with difficulty scores, intent classification, and semantic vocabulary analysis.